Reading a change
This page walks through the change detail view so you can read any change at a glance.
The anatomy of a change
Open any change from Activity in the sidebar, or from a client's or campaign group's ad changes. Every change shows:
- The header — the campaign, ad set or ad it belongs to, its tier (critical, operational or ambient), the type of change, and when Advec detected it.
- Why it's that tier — the reasons behind the tier, for example a large budget increase, or "actor not recognised" when someone outside the client's recognised people made it. See What Advec alerts on for what each tier covers.
- Details — the entity ID, the field that changed and the change type.
- Changed by — a name, then who that is: a person, an automation, the platform or unknown. After that comes where Advec learned it: seen in a snapshot, from the Google change log or from Meta activity.
- Before and After — the value before and after. For a budget change that's two numbers; for targeting or creative changes it's the changed settings.
- Note — add your own context, such as "budget increase agreed with the client".
If a change was made by a person who isn't recognised, a Mark as recognised button sits next to their name. Click it and their future changes on this client aren't flagged.
The detected time is when Advec's check found the change, not when it was made. How often Advec checks depends on your plan — see how fast Advec checks.
Changes and issues
Each change opens an issue, or joins the open issue for the same entity and kind. A change that reports a problem going away, such as an account returning to active, resolves the open issue instead, and a few kinds of change only ever join an issue that's already open. Changes outside a client's tracked campaigns don't open issues. Critical and operational issues send an alert; ambient ones wait in the issues inbox and the digest.
Reading it in practice
The question a change answers is: did performance shift because of this? A critical budget change on Tuesday followed by a CPA jump on Wednesday is a lead worth following. Filter the client's ad changes by that campaign to pull up its other recent changes and build the timeline.