Connect Google Ads

By the end of this page, Advec will be watching your Google Ads accounts — including accounts managed under an MCC.

Before you start

You need a Google account with access to the Google Ads accounts you want to track. Advec only reads your accounts and never makes changes. Google's consent screen asks for access to manage your Ads accounts because Google Ads has no read-only permission.

Connect and choose accounts

1. Open your client and click Connect ad account.
2. If you've authorized Google Ads before, your existing connections are listed — see One MCC, many clients below. Otherwise choose Connect a different login → Google Ads.
3. You're taken to Google to sign in and approve the requested access. Choose the Google account that has access to your Ads accounts.
4. Back in Advec, tick the Google Ads accounts that belong to this client.
5. Confirm. Advec takes an initial snapshot of each account and starts monitoring.

There's no campaign selection here. Advec records every campaign in a connected account. To report on part of an account, build a campaign group afterwards.

Manager (MCC) accounts

If the Google account you authorize has access to a manager account (MCC), Advec lists all the client accounts managed under it. Tick the ones that belong to the client you're setting up — you don't need separate credentials for each.

One MCC, many clients

The accounts under one MCC usually belong to different client businesses, and Advec handles that without a second authorization:

1. Open another client and click Connect ad account.
2. Pick the existing Google connection. Advec fetches its accessible accounts live, so managed accounts added to the MCC since you authorized show up too.
3. Tick the accounts for this client and confirm — no Google login, no re-authorization.

Accounts already assigned to another client are greyed out and show which client has them: one ad account belongs to one client.

This is the standard setup for agencies: authorize once with your MCC login, then split its managed accounts across as many clients as you need.

Managing the connection later

Reconnecting or removing a Google authorization is done in Settings → Connections, and applies to every account under it at once.

Having trouble with an MCC setup? See Google Ads manager (MCC) accounts.

What happens next

Advec checks each account straight away, then on your plan's schedule (see how fast Advec checks). Connecting turns on:

• Account health — status, funding, spend cap and billing.
• Change detection — budget, status, bid, targeting, tracking, creative and schedule changes, with who made each one, read from Google Ads change history.
• Delivery checks — campaigns that stop delivering or overspend, on Pro and Agency.
• Landing pages — the pages your ads point to are found and checked automatically.

During a client's first week, everyone who makes a change is added to its Recognised people automatically; after that, changes by anyone else are flagged and move up a tier. The week is per client, so an account added later gets no learning period. See Connect Meta Ads for the details, which are the same.

Next: Set up website monitoring.