What is Advec?

Advec watches your clients' Meta Ads and Google Ads accounts and the landing pages their ads send people to. When something goes wrong — a suspended account, a campaign that stopped delivering, a risky budget change, a page that's down — it tells you, with the reasons and who made the change.

The problem

When you run ads for several clients, problems hide. A card fails, a colleague or a client "just tweaks" a budget, a platform review disapproves the last ad in an ad set, a landing page goes down. Often the client spots it first.

How it works

  1. Connect. Link a client's Meta Ads and Google Ads accounts. Advec finds the landing pages their ads use and starts checking them too.
  2. Advec watches. Advec starts checking straight away, then on a schedule set by your plan. It checks account health, delivery, campaign settings and landing pages. What Advec alerts on has the speeds per plan.
  3. Problems become issues. Each problem becomes one issue, however many times it's seen. Every issue says why it got its tier — critical, operational or ambient — and, for a change, who made it, from Google Ads change history and Meta's activity log.
  4. You get alerted. On Pro and Agency, critical and operational issues are sent to your channels: email, Slack or a webhook. Advec creates a verified email channel for your login address when you sign up, so alerts reach you from the start. On Free, issues appear in the inbox and the bell. Ambient issues never alert.
  5. You act. Acknowledge an issue so its repeat alerts stop, snooze it, or resolve it. Many issues resolve on their own when the problem clears.

For the quieter record, an email digest sums up each client's issues and changes, and reports cover a period for your client.

What Advec watches

  • Account health: account status, funding, spend caps and billing.
  • Delivery: campaigns that stop delivering or overspend, and ad sets or ad groups with no approved ad left.
  • Risky changes: budget, bid, status, targeting and tracking changes, and who made them.
  • Landing pages: pages that stop responding.
  • Pacing and performance: monthly budgets off pace, and CPC, CTR or CPA well outside normal.

The full list, with tiers, is in What Advec alerts on.

Advec only reads your accounts and never makes changes. Google's consent screen asks for access to manage your Ads accounts because Google Ads has no read-only permission.

Who it's for

Agencies and freelancers running ads for several clients, who need to hear about a problem before the client does.

Next steps

Create your account →