Campaign reporting

This page explains the campaign reporting table on a client or campaign group, and the reports you can send to a client.

The reporting table

Open a client and find Campaign reporting — or open one of its campaign groups for the same table narrowed to that group's campaigns. Each row is a tracked campaign, with its Ad changes, its Landing pages, their changes (LP changes) and the Largest LP change. Choose 7 days, 30 days, 90 days or Custom for the period.

Click a count to open the changes behind it. Manage next to a campaign's landing pages lets you add, pause or remove pages for it.

On a client, Edit tracked campaigns chooses which campaigns the client's feed, reporting and digests cover. Every campaign is still recorded, so you can widen the selection later. Campaigns outside the selection don't open issues either.

Reports

Click View reports on the client page (or Reports on a group page) to build a report. Choose a Format — PDF, CSV or Word (DOCX) — a Date range, and for PDF and Word, the Sections: Summary stats, Written summary, Issues, Ad changes, Website changes and Notes. Advec emails the finished report to your account address and lets you know in the bell.

• Issues this period lists up to 10 of the issues from the period. Untick Issues to leave it out.
• Written summary is a plain-English summary of the period, in PDF and Word reports only. If it can't be written, the report goes out without it.
• CSV reports have one row per change, with the columns date, source, platform, entity, change_type, severity, field, old_value, new_value, url and change_percentage. When issues are enabled for your account, they add status, resolved_at, event_count and actor, and include a row per issue: source is issue, severity is its tier, field is its title, and status is open or resolved at the end of the period.

When to use it

• Client check-ins: open the client (or the campaign group the engagement covers), set the period, and you have the "what changed this month" conversation covered.
• Performance investigations: when a campaign's numbers move, its row tells you instantly whether it was being edited around that time.
• Handovers: before taking over an account, scan the table to see how actively it's been managed.